A blog description can make or break your website. A good blog description will allow you to outrank your competitors and generate you more income from it ;).
But what are the key tools to writing an effective blog description? Well, let me show you…
Example #1: Moz.com
Why it works? They started by giving the impression of them being very knowledgeable in this area. Additionally, by saying “For true beginners”, it allowed them to connect more to people who have no idea about SEO.
Example #2: Smashingmagazine.com
Why it works? By using the word various, it gives the reader the impression, their years of experience in photography. Thus allowing them to be slightly more competitive in the photography niche.
Example #3: NomadicMatt.com
Why it works? It shows cases the blogs USP (Unique Selling Point) of being the “#1 budget travel writer”.
Example #4: Playlikemum.com
Why it works? From stating they’re an award-winning blogger, it specifies their authority in this niche. Additionally, this description is highly specific on to their demographic, Which is moms. This increases the chance of getting a click for their link.
Example #5: LonelyPlanet.com
Why it works? They started their description with a question, that demands attention. And then described what their website is all about.
Example #6: NerdFitness.com
Why it works? Fitness can be seen as complicated for some people. But for Nerd fitness they resolve this issue by stating this website is for average joes and also nerds.
Example #7: Dr. Axe
Why it works? Since Dr. Axe is a personal brand, its important for him to show authority. He does this by showcasing his qualifications as a doctor.
Example #8: VulcanPost.com
Why it works? This description describes the content on their blog and their USP/mission – “We aim to add a human element to technology”.
Example #9: Nytimes.com
Why it works? The NYtimes presents itself as a truth seeking platform, no matter what the costs. It appeals to individuals who want to find the deeper meaning of news and politics.
Example #10: Office.com
Why it works? Office uses the powerful word “free” on their description. This is more so effective when they define their purpose, which is to collaborate.
How To Write a Good Post Description?
To write a blog description, you will first need to know what is your unique selling point (if applicable). This will allow you to stand out from your competitors. Additionally, try to relate with your customer. What is their wants, frustrations?
By answering this you can get a better idea on ways to connect with them.
Where To Write Your Description?
You can write your blog description on your WordPress post/pages settings. Upon clicking the settings, you can scroll down to find a section called meta description.
In this section you can put what you want your post to say.
SEO Optimization For Blog Descriptions
It is vital to optimize your meta description for SEO. This will allow for Google to rank you higher on its search engine.
A way to optimize your description is by inserting your focus keyword onto it. Doing it once is sufficient, to reap the SEO benefits.